Privacy Policy

Plushie Inc. ("Plushie," "we," "our," and/or "us") values the privacy of individuals who use our application, website, and related services (collectively, our "Services"). This privacy policy (the "Privacy Policy") explains how we collect, use, and disclose personal information from users of our Services.

Personal Information We Collect

We may collect a variety of personal information from or about you or your devices from various sources, as described below.

A. Personal Information You Provide to Us

• Account Info: When you set up the app, we may receive your first name or nickname.
• Journal & Mood Data: When you use our check-in features, we collect the mood data and journal entries you provide to personalize your experience.
• Communications: If you contact us directly, we may receive your name, email address, and the contents of your message.

B. Personal Information We Collect When You Use Our Services

• Device Information: We receive information about the device and software you use to access our Services, including IP address, device type, and operating system version.
• Usage Information: To help us improve our Services, we automatically receive information about your interactions, such as features used and the dates/times of your visits.
• Session Recordings: We may record your in-app sessions, including screen interactions and navigation patterns, using session replay tools. This helps us understand how users experience our Services and identify areas for improvement. We do not record passwords, payment information, or the contents of your chats with your AI companion.

How We Use the Personal Information We Collect

We use the personal information we collect to:

• Provide, maintain, and improve our Services;
• Personalize your experience and provide tailored AI companions;
• Understand and analyze how you use our Services, including through session recordings;
• Communicate with you and provide customer support;
• Find and prevent fraud or safety issues;
• Comply with legal obligations.

How We Disclose Personal Information

We do not sell your personal information. We may disclose information to vendors and service providers retained in connection with the provision of our Services (e.g., cloud hosting, analytics, AI backend support).

We may also disclose information if required by law, such as to comply with a subpoena or similar legal process.

Data Retention

We retain your personal information only for as long as is necessary to provide you with our Services and for the purposes described in this Privacy Policy. Specifically:

• Account Information (such as your first name or nickname) is retained for as long as your account remains active.
• Journal & Mood Data is retained while your account is active so you can revisit your history and so we can personalize your experience.
• Device and Usage Information is generally retained for up to 24 months for analytics, security, and Service-improvement purposes, after which it is deleted or aggregated/anonymized.
• Session Recordings are retained for up to 90 days and then automatically deleted.
• Support Communications are retained for up to 24 months after the issue has been resolved.

When you delete your account, we will delete or anonymize your personal information within 30 days, except where we are required to retain it to comply with legal obligations, resolve disputes, prevent fraud or abuse, or enforce our agreements. Backup copies may persist for a limited additional period before being overwritten.

Your Choices

You may request access to, update, or delete your personal information by contacting us. You may also delete your account directly within the app settings.

Your Rights Under the GDPR (EU/EEA, UK & Switzerland)

If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, the General Data Protection Regulation ("GDPR") and equivalent local laws give you certain rights in relation to your personal data. Plushie Inc. acts as the "data controller" of the personal data we collect about you through our Services.

Legal Bases for Processing

We process your personal data on the following legal bases:

• Performance of a contract — to provide the Services you have requested (e.g., creating and running your account, delivering AI companion features).
• Legitimate interests — to operate, secure, and improve our Services, prevent fraud and abuse, and understand how users engage with our Services (including via session recordings), provided these interests are not overridden by your rights.
• Consent — where required by law, for example for certain analytics or marketing communications. You may withdraw consent at any time without affecting the lawfulness of prior processing.
• Compliance with legal obligations — where we are required to process your data to comply with applicable law.

Your Rights

Subject to applicable law, you have the right to:

• Access the personal data we hold about you and obtain a copy of it;
• Rectify inaccurate or incomplete personal data;
• Erase your personal data (the "right to be forgotten");
• Restrict or object to our processing of your personal data, including processing based on legitimate interests and direct marketing;
• Data portability — receive your personal data in a structured, commonly used, machine-readable format and have it transmitted to another controller where technically feasible;
• Withdraw consent at any time where processing is based on consent;
• Lodge a complaint with your local data protection authority. A list of EU supervisory authorities is available at edpb.europa.eu/about-edpb/about-edpb/members_en.

To exercise any of these rights, please contact us at plushiehelp@gmail.com. We will respond within the timeframes required by applicable law (typically within one month).

International Data Transfers

Your personal data may be transferred to, stored in, and processed in countries outside the EEA, the UK, or Switzerland, including the United States, where data protection laws may differ from those in your country. When we transfer personal data outside these regions, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses (SCCs), the UK International Data Transfer Addendum, or adequacy decisions, to ensure your data continues to receive an adequate level of protection.

Automated Decision-Making

We do not use your personal data to make decisions that produce legal or similarly significant effects on you based solely on automated processing.

Children's Privacy

We do not knowingly collect, maintain, or use personal information from children under 13 years of age. If you learn that a child has provided us with personal information in violation of this Privacy Policy, please alert us at plushiehelp@gmail.com.

Delete Your Information

If you'd like to delete your information from the Services, please send us a message at plushiehelp@gmail.com.

Contact Information

If you have any questions about this Privacy Policy, please contact us at plushiehelp@gmail.com.

Safety Guidelines & AI Disclosure

Plushie is designed to be a comforting, creative, and supportive AI companion experience. These Safety Guidelines explain how Plushie should be used, what behavior is not allowed, and important limitations of AI-generated interactions.

By using Plushie, you agree to follow these Guidelines in addition to our Terms of Service and the Privacy Policy above.

1. Important AI Disclosure

Plushie is an AI companion system.

You acknowledge and understand that:

• Plushie is not human;
• responses are generated by artificial intelligence;
• conversations may be fictional, inaccurate, incomplete, inconsistent, or unexpected;
• Plushie may misunderstand context, emotions, tone, or intent;
• Plushie can make mistakes.

Plushie is not:

• a therapist,
• doctor,
• lawyer,
• crisis counselor,
• financial advisor,
• emergency service,
• or substitute for professional advice or human relationships.

Do not rely on Plushie for:

• medical advice,
• mental health treatment,
• legal advice,
• financial decisions,
• crisis intervention,
• or emergency assistance.

If you are in danger or experiencing a crisis, contact local emergency services or a qualified professional immediately.

2. Healthy Use & Emotional Safety

Plushie is intended for entertainment, companionship, creativity, reflection, and light emotional support.

We encourage users to:

• maintain healthy offline relationships;
• take breaks from screens and conversations;
• avoid excessive emotional dependence on AI systems;
• seek qualified human support when needed.

Plushie may:

• forget information;
• remember information incorrectly;
• behave inconsistently;
• generate emotionally inappropriate responses.

AI-generated emotional interactions should not be interpreted as human consciousness, genuine affection, professional guidance, or factual truth.

3. Age Requirements

You must be at least 13 years old to use Plushie.

If you are under the age of digital consent in your jurisdiction, you may only use Plushie with parental or guardian permission.

Plushie is not intended for young children.

4. Prohibited Conduct

You may not use Plushie to:

• harass, threaten, or abuse others;
• generate hateful or discriminatory content;
• sexualize minors or exploit vulnerable individuals;
• promote violence, self-harm, terrorism, or illegal activity;
• create or distribute non-consensual intimate content;
• impersonate others deceptively;
• spread malware, scams, or phishing attempts;
• manipulate, jailbreak, or attack AI systems;
• exploit bugs, moderation gaps, or virtual economies.

Attempts to bypass safety systems or moderation may result in suspension or permanent account termination.

5. Self-Harm & Crisis Situations

Plushie is not designed to manage crisis situations.

If a conversation suggests:

• suicidal thoughts,
• self-harm,
• eating disorder behaviors,
• violent intent,
• abuse,
• or immediate danger,

Plushie may:

• provide supportive redirection;
• encourage seeking professional help;
• limit or interrupt certain interactions;
• escalate safety moderation systems.

Do not rely on Plushie during emergencies.

If you or someone else may be in immediate danger, contact emergency services or a crisis hotline immediately.

6. AI Memory & Personalization

Plushie may remember information you share to personalize interactions.

This can include:

• preferences,
• routines,
• personality traits,
• relationship progression,
• conversation history,
• inferred interests.

AI memories and inferences:

• may be inaccurate;
• may combine information incorrectly;
• should not be treated as factual records.

You should avoid sharing:

• highly sensitive personal information;
• passwords;
• financial information;
• government identification numbers;
• medical records;
• or confidential third-party information.

7. User Content & Uploaded Images

You are responsible for content you upload or share through Plushie.

Do not upload:

• illegal content;
• copyrighted material you do not own;
• explicit or exploitative imagery;
• harmful or abusive content;
• images of others without permission.

Uploaded images may be processed by AI systems to:

• generate plushie companions;
• personalize experiences;
• moderate unsafe content;
• improve service quality.

8. Moderation & Enforcement

To maintain safety, Plushie may:

• monitor interactions for abuse and safety risks;
• use automated moderation systems;
• review flagged content;
• restrict certain prompts or features;
• suspend or terminate accounts.

We reserve the right to remove content or restrict access at our discretion.

9. Virtual Currency & Rewards

Plushie may include:

• coins,
• gems,
• XP,
• progression systems,
• unlockables,
• cosmetic items,
• or other virtual rewards.

These systems are for entertainment purposes only.

Virtual items:

• are not real currency;
• have no cash value;
• cannot be redeemed for money;
• may change or be removed at any time.

10. Third-Party AI & Infrastructure Providers

Some Plushie features rely on third-party providers for:

• AI generation,
• hosting,
• analytics,
• moderation,
• payments,
• or infrastructure.

Interactions may be processed through these providers in accordance with this Privacy Policy.

11. Reporting Safety Concerns

If you encounter:

• unsafe behavior,
• abusive content,
• security issues,
• or policy violations,

please contact: plushiehelp@gmail.com

12. Changes to These Guidelines

We may update these Safety Guidelines periodically to reflect:

• new features,
• evolving safety practices,
• legal requirements,
• or improvements to our systems.

Continued use of Plushie after updates become effective constitutes acceptance of the revised Guidelines.